A sleep brand the team could build together.
Client-reported outcome
Faster design work at lower cost. Guidelines adapted to the internal team helped them develop the identity, website and app in parallel.
Reported by Chief Product Officer Iana Korzun in her Sortlist review of 8 February 2023.
Read the project brief ↓The business brief
Physical sleep products and digital insights needed to make sense as one offer. The brand work had to fit the client’s internal design resources.
One brand, built with the in-house team.
The audit and audience segmentation informed a brand platform for the UK market. We involved the internal designers and tailored the guidelines to their resources.
Positioning
The communication concepts present an all-in-one sleep platform, connecting digital insights and physical products.
Shared direction
The U.night name gave the physical products and digital service a shared identity.
Delivery
Guidelines were adapted for use by the client’s own designers.
Our role and deliverables
Tigers Magic developed the strategic foundation, name and visual guidelines. The client’s designers developed the identity, website and app.
- Brand audit and audience segmentation
- Brand platform and name
- Visual guidelines adapted to the internal team