Making women’s health technology easier to understand.
Business value
A brand system for communications aimed at the US and UAE, with continued design advice as the team developed its website and social media.
In her Sortlist review of 16 February 2023, founder and CEO Marina Sol described the ongoing support as helping a young business keep communications moving and avoid implementation mistakes.
Read the project brief ↓The business brief
Diagnio, a women’s health technology startup targeting the US and UAE, needed to explain its offer to potential customers. The identity had to work on packaging and in marketing, with guidance the team could use as the business developed.
A brand audit and audience segmentation informed the positioning. We then designed the logotype, colour palette, visual language and packaging, and documented the system in visual guidelines.
After the initial work, we advised on design questions for the client’s website and social media.
