UltimaWealth management
A clearer wealth management proposition.
Business value
A wealth management proposition and identity for international investor communications, while retaining continuity for the existing audience.
Read the project brief ↓
The business brief
Ultima needed to explain its offer to international investors while remaining familiar to its existing audience.
The UltimaPositioning and identity
Wealth management
platform
The strategic decisionOur approach ↗
Defining the investor proposition.
We reviewed the target markets, business, audiences and competitors to define the proposition, benefits and brand character.
Communication line
Growth has no limits.
Expression
Naming, verbal identity and visual guidelines for investor-facing communications.
Our role and deliverables
The materials shown here are a website presentation and communication designs, illustrating the proposed brand expression.
- Positioning, benefits and brand character
- Naming and verbal identity
- Visual identity and guidelines