SPLATOral health
Connecting oral care with a digital service.
Concept / Business value
A proposed business model and service experience for evaluating how SPLAT could connect oral care with a digital service before investing in further development.
Read the project brief ↓
Oral care,connected.
The business brief
SPLAT wanted to explore how a digital service could support its oral-care products and help people manage their oral health at home. SPLATFORMA was developed as a concept for further evaluation and testing.
SPLATFORMAProduct identity
02 / Our work
We researched the category and product opportunities, developed the concept and business model, and mapped the application logic and customer journeys. We also developed the brand platform, identity for the products and service, and launch communications.
The concept screens shown here are adapted from the project presentation.
