SelfitFitness and wellbeing
Naming and identity for a fitness service.
Business value
A defined audience and proposition to guide marketing, with a name and design rules for presenting the website, app and physical service as one fitness brand.
Read the project brief ↓
The business brief
Selfit needed a defined audience, a name and an identity for its fitness service, spanning the website, app and physical materials.
SelfitWordmark
02 / Our work
An audit and audience segmentation informed the brand platform. We developed the Selfit name and visual guidelines, with applications showing how the identity could work on a website, in an app and on training wear.
