GettMobility
One identity, from app to street.
Business value
Common brand rules for the app, advertising and vehicles, giving teams a consistent basis for planning and producing communications.
Read the project brief ↓
The business brief
Customers encounter Gett on their phones, in advertising and on the street. The global brand strategy and visual guidelines needed to connect these experiences, informed by audience research.
GettBrand signature
02 / Our work
We developed the brand platform following the audit and segmentation, then set out the visual guidelines. The design uses yellow and grey, diagonal shapes, photography and typography.
The applications show how those elements work in campaign layouts, vehicle branding and mobile screens.
