More than a showroom.
Business value
A clear proposition for recruiting independent designers and talking to suppliers: a London base with a product library, client hosting and project support.
Read the project brief ↓
The business brief
Calling Faura a showroom left much of its offer unexplained. The brand needed to give independent interior designers a reason to join and help suppliers understand their role.
An Interior Design Residency.
We shifted the focus from the products on display to the independent designer’s practice.
Positioning
A professional base combining a showroom, product library, client hosting and project support.
Brand idea
Fertile Ground expresses the conditions Faura creates for an independent practice to grow.
Identity
The name, seed-like forms, warm earth tones and ‘Your creative ground, cultivated’ line carry that idea into words and design.
Our role and deliverables
We defined the audiences and organised the offer before developing the name, narrative and visual system.
The website, catalogue and signage shown here are application concepts. Selected identity and signage materials credit Maksim Arbuzov.
- Audience and offer definition
- Name, narrative and verbal identity
- 55-page guide covering positioning, messages and design rules
