AtomazingB2B technology
A name and identity for business automation.
Business value
A shared proposition, name and design system for explaining the automation offer across sales, marketing and product.
Read the project brief ↓The business brief
Atomazing, a Dubai-based B2B automation business, needed a name and identity to explain its services to business customers. Its marketing and product teams needed a common set of design rules.
AtomazingWordmark
02 / Our work
We developed the Atomazing name and an open, energetic tone of voice. The identity combines a customised wordmark and compact stacked mark with turquoise, charcoal and a pale yellow accent.
The colour system was designed for both marketing and product interfaces. We documented it alongside typography, logo usage and a modular layout template.
The applications shown here are concepts demonstrating the identity in use.
